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  • Purls/Microsites

    BFI Print has all the tools and expertise needed to help you effectively execute and analyze campaign results. BFI Print can provide a campaign manager who will assist you in any or all of the following:


    Personalized URLs

    Personalized URLs allow us to see who is responding to your messages and how far they are getting in the process before stopping. In addition to the enhanced data available, according to Direct Marketing Association research, PURLs have been proven to double the average response rates of direct mail campaigns.


    PURL Advantages


    QR Codes

    QR codes allow print in advertisements, brochures, posters, etc. to direct users to a mobile landing page that contains much more information and interactivity than a printed piece will allow. A QR code or other 2-D tag can link to just about anything, but the content must be something worthwhile. Consumers don’t want to be bombarded with more brand information or plain advertising. Customers who scan the codes want to be entertained and informed. BFI Print will help you maximize the opportunity with QR codes by making sure that the resulting content or action is worth the customer’s interaction.